Liga Continue
Nutrition manager:
Jacqueline van Schaik, Kraft Foods Nederland BV
LIGA Continue ‘Cholesterol control’
A crunchy biscuit with various grains and chocolate, which helps control cholesterol in a natural way.
LIGA Continue Cholesterol Control has little saturated fat, contains omega-3 and omega-6 fatty acids, is rich in fibre and contains the special cereal fibre Cereacol® (increased Beta-glucan level).
The soluble fibre beta-glucan (oat fibre) is the active ingredient in LIGA Continue Cholesterol Control which helps to lower cholesterol levels in the blood in a natural way. The saturated fat and trans fat content is less than 1.5g/100g and together is no more than 10% of the energy percentage. One biscuit contains less than 1% of the Guideline Daily Amount (GDA) for saturated fat. LIGA Continue Cholesterol Control is therefore entitled to claim to contain 'little saturated fat’.
Nearly 90% of the fat content in the biscuits is unsaturated fat. They also contain good, unsaturated omega-3 and omega-6 fatty acids which are important for keeping the cardiovascular system healthy.
The omega-3 and omega-6 fatty acids in LIGA Continue are derived from vegetable sources, namely rapeseed oil. The biscuits are suitable for vegetarians.
Nutritional value LIGA Continue Cholesterol Control.
| Average nutritional value | 100 g | 1 biscuit (12,5 g) | % GDA* / per biscuit |
| Energy | 415 kcal – 1745 kJ | 54 kcal – 225 kJ | 3 % |
| Protein | 8,9 g | 1,1 g | 2 % |
| Carbohydrates | 68 g | 8,5 g | 3 % |
| of which sugars | 21 g | 2,7 g | 3 % |
| of which starch | 42 g | 5,3 g | |
| Fat | 11 g | 1,4 g | 2 % |
| of which saturated | 1,3 g | 0,16 g | < 1 % |
| monounsaturated | 6,5 g | 0,81 g | |
| polyunsatured | 3,1 g | 0,39 g | |
| essential fatty acids omega 3 | 0,8 g | 0,10 g | |
| essential fatty acids omega 6 | 2,3 g | 0,29 g | |
| trans fatty acids | 0,1 g | 0,010 g | |
| cholesterol | 0,32 mg | 0,040 mg | |
| Dietary fibres | 10,7 g | 1,30 g | 5 % |
| of which beta-glucan | 2,1 g | 0,26 g | |
| of which polydextrose | 3,5 g | 0,44 g | |
| Sodium | 0,409 g | 0,051 g | 2 % |
| * GDA = Guideline Daily Amount for an adult on the basis of an average need of 2000 kcal. | |||
The soluble oat fibre beta-glucan which has been added to LIGA Continue Cholesterol Control has the same cholesterol lowering characteristics that oat grain naturally possesses. One serving (= 3 biscuits) provides 0.75 g beta-glucan. This is equal to 25% of the quantity of beta-glucan required to have a lowering effect on cholesterol levels in the blood.
Research shows that regular consumption of soluble oat fibres in a balanced healthy diet actively ensures that less cholesterol is produced in the body. It also ensures that the concentration of the bad cholesterol (LDL-cholesterol) in the blood stops rising.
As oat fibres are obtained from grain, they are naturally a very suitable biscuit ingredient. Due to the viscosity and solvability of beta-glucan it is however not possible to add a larger amount of beta-glucan to the biscuits. Gel formation during the baking process is a drawback considering the desired crunchiness of the biscuits at the end of the production process.
Soluble dietary fibre can have different positive characteristics:
- Lowering cholesterol levels
- Postive effect on bowel movements
- Prebiotic effect
- Lowering bloodsugar levels
- Increase the satisfaction feeling after the meal
LIGA, specialist in grain products, developed Continue Cholesterol Control because at least 60% of Dutch people have higher cholesterol levels in the blood and the majority are not aware of this. From middle age onwards both men and women have an increased risk of raised cholesterol levels and as one gets older that risk rises further. The same applies for people with an unhealthy lifestyle.
With Continue Cholesterol Control a product is created that is not only suitable for people with unfavourable cholesterol levels, but for everyone who wants to eat the biscuits because of the great taste and the dietary fibres.
For many consumers LIGA has always meant the square children’s biscuit in the red wrapping. This is true as LIGA started this children’s biscuit in 1923. This biscuit is still in existence today. LIGA has developed along with its consumers and is now a brand which stands for responsible products for young and old.
Key points:
- LIGA Continue Cholesterol Control is low in saturated fact and contains omega-3 and omega-6 fatty acids
- LIGA Continue contains the soluble oat fibre beta-glucan
- It is a biscuit that helps to control cholesterol in the blood in a natural way
- Liga Continue is just as tasty and crunchy as other types of biscuits.

