Products with less fat, particularly less saturated fat, meet the need of the consumer to eat tastily and healthily.
Tthere is a market for healthy, tasty in-between meals products.
Note
The data quoted here is largely taken from a report from the Netherlands Nutrition Centre prepared in 2007. The Netherlands Nutrition Centre in collaboration with the Netherlands Heart Foundation instructed the research office Motivaction to research the knowledge, attitude and need for information of consumers with reference to fats, particularly saturated fat.
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Factsheet Consumer knowledge about fats
Behaviour in relation to offer
The fact that it appears difficult to get consumers to change their behaviour can in some cases be ascribed to the fact that there is a lack of a healthy range on offer.
Research carried out by research office Datamonitor showed that 20% of the European and American consumers would like to eat and snack healthily. The share of new, healthy snacks, however, is less than the demand and at present is only about 3% per year.Healthy products for in-between meals also have too little attractive power according to consumers. The taste is not exciting enough and they give less satisfaction than the normal snacks.
